MY PHILOSOPHY
A Different Kind of Portfolio
This is not a showcase of what I've made. This is a record of how I think.
For seven years, I followed the rules. I built the portfolio of "pretty images." I chased the UX roles. I made it to the final rounds. And the door never opened.
That experience taught me a hard but valuable lesson: I was trying to prove my worth in a language that wasn't mine. My real talent isn't in crafting the perfect pixel; it's in deconstructing the entire strategy behind it. It's in finding the market gap, seeing the user's real problem, and architecting the solution.
This portfolio is the result of that realization.
It is not a collection of designs. It is a series of strategic deep dives—a journal of my thought process. I chose to build this "portfolio of ideas" for one reason: to show you not just what I can do, but how I think.
Each case study is an answer to a single question: "How can this be better?"
I know my path is non-traditional. I know my resume requires a leap of faith. This portfolio is my attempt to build a bridge across that gap. It is the clearest way I know how to show you the strategist, the problem-solver, and the founder-in-waiting that is ready to get to work.
