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THE PLAYBOOK
To Rival or Not to Rival: A New Strategy for Connection
I didn’t just critique TimeLeft’s flawed model. I designed its rival. This is the strategic blueprint for a community platform that actually works.
A CPR Protocol for Facebook: A Case Study in Reviving a Social Giant
Facebook doesn't need another feature. It needs a new purpose. This is a strategic teardown of why the platform is failing and a complete blueprint for its revival, a plan to kill the News Feed and rebuild the entire company around its most powerful, underutilized asset: Groups.
Beyond the Streak: A Product Strategy to Fix Duolingo's Churn Problem
I've downloaded and deleted Duolingo more times than I can count. That personal frustration is the core of their biggest business challenge: user churn. Here's my strategic teardown of why users quit and the one feature that would make them stay.
A Strategic Vision for Pinterest’s Future
What if Pinterest didn’t just inspire you, but helped you shop and book right from the pin? Here's how it could.
Beyond the Stay: A New Vision for Airbnb
I thought Airbnb's expansion into services was a mistake. I was wrong. This is a deep dive into how they're quietly building a lifestyle operating system that could make their competitors obsolete.
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